Spotify Wrapped: The Secrets Behind The Marketing Masterpiece

Alright, admit it! If you’ve not been MIA on social media or taking a digital detox, you’ve probably encountered the Spotify Wrapped wave. Memes are circulating, and even brands are hopping on the bandwagon, adding their own twist to this trend that’s spreading faster than wildfire.

Memes are circulating, and even brands are hopping on the bandwagon, adding their own twist to this trend that’s spreading faster than wildfire.

Every December, Twitter and Instagram turn into a colorful array of posts on music, thanks to Spotify. Suddenly, everyone’s chatting about their top tunes and favorite artists. People open-heartedly sharing their musical tastes and their music journey recap from the year is the perfect example of a brand benefit from the intuitive use of customer data.

So, in today’s blog, we’re taking a peek into how it all began to take away some marketing lessons from this social media sensation. We’ll also quickly look at what’s cooking in the Spotify Wrapped 2023 and how brands around the world have hopped on the trend with their own Wrapped versions and recaps.

Ready to learn from this viral marketing strategy from Spotify? Let’s go!